We have for you but for right now in the next five minutes what I'd like to do is show you another little piece of the puzzle in how internet marketing works and what we'd like to do is we'd like to.
Talk about the difference between Google Adsense and Google AdWords and I'm going to explain this in a very simple way using a story you see once upon a time there was this company called Google in.
The early days of the internet and Google was a search engine their job was to take all the people that were searching for things online and categorize all the websites out there.
With a ranking system and say ok yeah this one's really relevant this one's kind of relevant not so relevant and on and on we go and obviously the most relevant results would show up on top.
And Google became very popular for their algorithm because it gave people what they wanted and people were happy now what Google noticed one day is they noticed well you know we're doing really.
Good we are getting lots of searches we're getting a ton of traffic everyone's happy but there's just one small problem we built this as a business not a charity.
So the question was with all these people searching where's the money going to come from where is the money going to come from and what happened is some wise person over at the Google Labs or the.
Google company rooms what they did is they said well you know we here at Google are providing lots of free search results based on what people want so all these stars are search results that are.
Free what if we were to take and move this up a little bit move this over a little bit and put an ad here ok and what if this ad was relevant as well to the search engine stuff and this was a.
Company that paid so for example if it was like someone looking for auction sites or some kind of you know weird thing they want to buy maybe eBay and what if we also put ads down.
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The sides right and these are ads by
Google if you do any search and it has ads on it you can see that now this is an example of Google AdWords the advertiser such as eBay or yourself or.Whatever company is showing up in the ads is actually paying Google for that ranking now they are only paying when someone clicks on their advertisement okay they're not paying just to be there.
They're paying when someone clicks this is a pay-per-click model and it makes Google lots of money so here they go along and the guys at Google are like dude you are a genius we're making money.
Hand over fist and someone at Google said yeah you know but I got a question you see what's happening is we're getting about 10 percent of the people to click on the ads ok actually it's a.
Little bit less in some markets and sometimes a lot less for some keywords and some of the words don't even have ads right so there's still lots and lots and lots of people searching every.
Single day and we're not getting anything right so all the free traffic all the people who are using the free results are basically getting free traffic making money and we're just kind.
Of sitting here saying hey thanks a lot so what they did is they said well what do these people have in common right they're getting free traffic from these starred results right these are the free.
Search engine rankings and they say well what do these people have in common well let's take a look here first of all they got their traffic from Google right because they were one of the top.
Relevant rankings they got their traffic from Google ok that's that's pretty cool now what happens is Google lost the traffic ok because Google gave the traffic to the website now you're on the.
Website and the website has content neat
Things and stuff like that for people to read and it helps people out yay wonderful great but what about the money what about the money that we could get.So what Google decided to do is come up with a simple little code that a website owner could simply place on his website that would generate ads by Google ok it's an automatic generated ad based on.
That wonderful code wonderful algorithm that they had so now all the people that were going to the free results right for those that choose to use Adsense Google.
Is getting money back so Google's getting money from the same advertisers that are advertising on the main Google website but now they're getting it from your site in in the form of ads by.
Google and what happens is Google says hey thanks for getting our traffic back we'd like to give you a small percentage or actually it's a large percentage I think it's like 70% of the money that we.
Get for each click so it's very simple Google's happy they get money you're happy you get traffic you're happy you get money from the traffic and everything seems to go wonderful so the.
Way that the Google works the Google as said by George Bush I think it was several years ago but hit any rate he called it the Google and sorry we're running out a little bit of time here.
But basically what happens is the Google has two things one to recap is free search engine rankings okay so actually three things so Google has free search engine ranking search google you get the.
Free results wonderful great excellent okay Google also has the AdWords advertising platform that is where the ads go directly next to the search result results on Google Google also has.
Four people who own websites and don't know how to make money off of those websites or want an easy way to make money they allow you to take and put a simple little code not that code a.
Simple little code on your website that shows these ads that are relevant to your site and in exchange you get some money and I got a little money icon somewhere around here basically you get.
Paid for displaying the ads that Google has gone out and done the work to get so basically you're getting paid for giving Google back some other traffic and helping them make money on it really.
Cool really simple the difference is AdWords you are buying traffic from Google Adsense you are making money when people click on the that are on your site Google AdWords you.
Pay google adsense you get paid very simple I hope this cleared it up for you for more information on Google Adsense make sure that you subscribe to this YouTube channel go to affiliate.
Marketing do.com right now before you forget before you do anything else and say Marcus I'm going to subscribe because I like your videos and you teach me cool stuff so that is a difference.
Between Google AdWords Adsense free results and how to make money with ads by Google thanks again for watching and I'll see you in the next video affiliate marketing dude calm.